Mobile Analytics, Mobile Apps, Mobile Marketing
Watching TV today is a very different experience from the days of old. Many people not only consume their favorite shows, but simultaneously comment about them on their preferred social networks and check in on their second screen apps. Viewers are “second...
Mobile Analytics, Mobile Marketing
Now that smartphones are everywhere, there’s a huge opportunity for businesses to learn more about how their customers behave when on the move and leverage this data to increase engagement and sales. But marketers and business leaders are not leveraging mobile...
