Mobile, Mobile Analytics, Week in Tech
Welcome to this week’s edition of “The Week in Tech,” where we recap some of the most interesting technology and mobile stories from the past week. This week we highlight Yahoo’s purchase of Flurry, Facebook’s launch of two new features, Foursquare’s...
Mobile, Mobile Analytics, Mobile Marketing, Week in Tech
It’s been a busy week in technology! Nielsen now can measure mobile viewing, Twitter adds images directly into users’ feeds, a woman gets a traffic ticket wearing Google Glass, and the big tech companies release their Q3 results. Nielsen To Include Mobile...
Mobile Analytics, Mobile Apps, Mobile Marketing
Watching TV today is a very different experience from the days of old. Many people not only consume their favorite shows, but simultaneously comment about them on their preferred social networks and check in on their second screen apps. Viewers are...
Mobile Analytics, Mobile Marketing
Now that smartphones are everywhere, there’s a huge opportunity for businesses to learn more about how their customers behave when on the move and leverage this data to increase engagement and sales. But marketers and business leaders are not leveraging mobile...
