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What Else Are You Doing While Watching TV? The Rise of the Second Screen and What Broadcasters and Marketers Should Do

Mobile Analytics, Mobile Apps, Mobile Marketing

  Watching TV today is a very different experience from the days of old. Many people not only consume their favorite shows, but simultaneously comment about them on their preferred social networks and check in on their second screen apps. Viewers are...
Mobile Analytics – How to Get the Most Out of Mobile Data

Mobile Analytics – How to Get the Most Out of Mobile Data

Mobile Analytics, Mobile Marketing

Now that smartphones are everywhere, there’s a huge opportunity for businesses to learn more about how their customers behave when on the move and leverage this data to increase engagement and sales. But marketers and business leaders are not leveraging mobile...

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