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Is Text Message Marketing Dead?

Is Text Message Marketing Dead?

Mobile Apps, Mobile Commerce, Mobile Marketing

The adoption of smartphones in the U.S. continues to grow at a 36% clip. Mobile messaging apps like WhatsApp, Kik, and Facebook Messenger that bypass the text messaging capabilities of mobile carriers continue to gain popularity. And more and more people are using...

Augmented Reality – Will Wearable Hardware Bring AR to the Mainstream?

Mobile Apps, Mobile Marketing

Augmented reality has been a hot but experimental topic over the past five years. Will wearable hardware bring AR to the masses? Augmented reality, defined as a live view of a physical environment that is superimposed with computer-generated content such as video,...
The Rise of Mobile Social Commerce

The Rise of Mobile Social Commerce

Mobile Apps, Mobile Commerce, Mobile Marketing

The convergence of three technology trends – mobile, social, and commerce – is changing how we become aware of, learn about, and buy products. We wrote a blog post about how mobile commerce is changing the way we shop and highlighted how retailers engage...

Super Bowl Marketers Fail to Leverage Mobile To Increase Engagement

Mobile Marketing

Running a spot during the Super Bowl is the pinnacle of TV advertising, as companies spend upwards of $4 million to engage with more than 100 million U.S. viewers in one sitting. The ad creative is super important, but the best executions connect with spectators not...
Mobile Analytics – How to Get the Most Out of Mobile Data

Mobile Analytics – How to Get the Most Out of Mobile Data

Mobile Analytics, Mobile Marketing

Now that smartphones are everywhere, there’s a huge opportunity for businesses to learn more about how their customers behave when on the move and leverage this data to increase engagement and sales. But marketers and business leaders are not leveraging mobile...
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