Mobile Apps, Mobile Commerce, Mobile Marketing
The adoption of smartphones in the U.S. continues to grow at a 36% clip. Mobile messaging apps like WhatsApp, Kik, and Facebook Messenger that bypass the text messaging capabilities of mobile carriers continue to gain popularity. And more and more people are using...
Mobile Apps, Mobile Marketing
Augmented reality has been a hot but experimental topic over the past five years. Will wearable hardware bring AR to the masses? Augmented reality, defined as a live view of a physical environment that is superimposed with computer-generated content such as video,...
Mobile Apps, Mobile Commerce, Mobile Marketing
The convergence of three technology trends – mobile, social, and commerce – is changing how we become aware of, learn about, and buy products. We wrote a blog post about how mobile commerce is changing the way we shop and highlighted how retailers engage...
Mobile Analytics, Mobile Marketing
Now that smartphones are everywhere, there’s a huge opportunity for businesses to learn more about how their customers behave when on the move and leverage this data to increase engagement and sales. But marketers and business leaders are not leveraging mobile...
