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11 Steps to Optimizing Mobile Landing Pages

11 Steps to Optimizing Mobile Landing Pages

Mobile Apps, Mobile Marketing, Mobile Web

Mobile landing pages are a crucial part of every mobile marketing strategy, and the quality of the design of these pages can determine whether visitors stick around and buy, or leave immediately with a bad taste in their mouths. According to a Google Mobile Ad Blog...

Super Bowl Marketers Fail to Leverage Mobile To Increase Engagement

Mobile Marketing

Running a spot during the Super Bowl is the pinnacle of TV advertising, as companies spend upwards of $4 million to engage with more than 100 million U.S. viewers in one sitting. The ad creative is super important, but the best executions connect with spectators not...

Understanding Mobile Marketing: Mobile Apps vs. Mobile Websites

Mobile Apps

When you set out to make a good impression in the mobile marketing space, the possibilities may seem daunting at first. Mobile app or mobile website? According to Marketing Land, it doesn’t matter. Both sectors have about the same reach. The choice should be...

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