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This is post #3 in a series about the impact of mobile technology on the enterprise. In the first blog post of this series, I highlighted how mobile is changing the enterprise. The second post
How mobile technologies are changing the way we work (part 1 of 4) Mobile is all the rage these days. A plethora of articles are written everyday about how smartphone penetration continues to grow, the
The adoption of smartphones in the U.S. continues to grow at a 36% clip. Mobile messaging apps like WhatsApp, Kik, and Facebook Messenger that bypass the text messaging capabilities of mobile carriers continue to gain popularity. And more
The convergence of three technology trends – mobile, social, and commerce – is changing how we become aware of, learn about, and buy products. We wrote a blog post about how mobile commerce is changing
Running a spot during the Super Bowl is the pinnacle of TV advertising, as companies spend upwards of $4 million to engage with more than 100 million U.S. viewers in one sitting. The ad creative
This holiday season, it’s likely that your shopping experiences will be different than ever before, thanks to the proliferation of smartphones and tablets. The number of mobile shoppers is increasing, as is the amount of
